The growing urbanisation and rising disposable incomes have altered consumers’ eating habits, leading to a higher consumption of convenient and fast-foods, which has aided the instant noodles market. The working population now increasingly prefers affordable and quick meals, such as instant noodles, which require minimal cooking. This change in their eating habits has created an excellent opportunity for the instant noodles market to thrive. The growth of the organized food retail sector, with a growing number of departmental stores, hypermarkets, supermarkets, and convenience stores worldwide, is expected to propel market growth further.