Export business in India can be a good venture with some basic knowledge of marketing the products but every exporter will agree that the key to success is identifying the right buyers.
But if it may sound somewhat daunting, there are simple steps you could take to reach out to overseas customers. If you are exporting textiles, spices or machinery the right strategy will take you our customers. In this article, I am going to provide you with a quick simple and easy to understand tips on how to find buyers for export business from India.
1. Use Online Marketplaces
The simplest way to access these foreigners is through online marketplaces that can provide a means of accessing their market.
By getting a basic account, you are able to make a profile, post a list of your products and start getting inquiries. There are number of small businesses as well as exporters in Indian who have experienced a great success by selling products on these online selling platforms.
Let’s say you want to export handmade crafts for example. Selling in such global sites let buyers from those countries to access and buy some of the items you are selling. You do not need to have a business location which makes it cheap to start up the business This is a cheap way to start a business.
2. Take Part in Trade Shows
Buyer meetings are particularly convenient when they are conducted during trade fairs and exhibitions in particular. Industries such as textile, electronics or even food exhibitions are opportunities where you get to make your items easily accessible to a variety of clientele.
For example, if you move spices, getting to a food fair exposes you to potential purchasers in restaurants, supermarkets and distributors who are in the business of sourcing for such products. Unlike many other events, they not only tell people about your business but also let you create professional contacts with the potential buyers.
3. Leverage Social Media
And thus social media is not just about friends and families it is also a place to invest for business. With an array of social platforms, ranging from Facebook, to Instagram, and LinkedIn, one can easily identify buyers from any part of the world. If you create a business profile and write updates concerning your products, you will be able to draw the attention of the international buyers.
For instance, if you are exporting clothing. Taking recent collection photos in Instagram can attract fashion buyers and boutiques all over the world for instance. LinkedIn is also a good platform for contacting business that supply in large quantities.
4. Import export data providers should be used
When searching for buyers, it is as efficient to resort to services of import-export data providers such as Siomex.
These services also offer the following information related to the companies already importing products from India or any other country. For instance, Siomex provides a wide database which can assist you in defining the potential customers for your products.
Such data create a situation where the person doesn’t have to guess on the potential buyers. You may identify the companies that import comparable goods, learn which markets are expanding and which companies are seeking providers.
This makes it easier and even more effective because you are directly isolating the persons who almost always will respond positively to your letter.
For example if you want to export electronics Siomex can make a list of companies that are currently importing electronics. After that, you can directly reach these companies to provide them with your products.
5. Become a member of Export Promotion Councils
There are many EPCs of India for several industries which are mentioned below: Such organizations assist exporters and some of them will assist you in finding potential buyers. They can become the member and can get the access to their network and can exhibit at the international trade show and can also take participation in the buyer-seller meets conducted by the council.
For instance, if you are in the textiles business, you can affiliate with the Cotton Textiles Export Promotion Council enables you to interact with buyers from different parts of the world looking for imported cotton fabrics. Most of these councils therefore have close contacts with the buyers from the international markets and therefore you are likely to find your business opportunities here.
6. Partner with Export Agents
For starter exporter who do not have the time or knowledge to look for clients by yourself an export agent can be useful. Export agents, usually with the knowledge of certain international markets, and may assist you in selling your products while paying a commission fee. It can be somewhat useful in case if you targeting some countries or regions.
In other words, if for instance your export product is furniture an export agent with Middle East Experience could refer you to potential buyers in the Middle East. This way, you will not have to waste much time or effort on negotiations and other organizational processes – the agent will take care of all that while you create top-notch products.
7. Advertise with Local Chambers of Commerce
This is because most local chambers of commerce are affiliated with the international markets. Most of them arrange trade missions which are markets that facilitate trading processes, exception being providing opportunities for business people to visit different countries in order to meet potential customers.
These missions can be also very good for networking purposes and finding potential for the business development abroad.
For example, if you are a tea exporter, your national chamber of commerce may plan a trade trip to Europe where you will find customers who are interested with teas from your country. Establishing such local contacts can create opportunities for exporting into international markets.
Conclusion
Identifying customers for your export business from India doesn’t have to be difficult. Thanks to the web technologies, trade fairs, cooperation with specialists, and Siomex service, it is possible to address potential buyers all over the world and expand the company.
All the above methods have their own advantages which comprise picking up the most appropriate methods for your product and company. Just a little push and you should be well on your way to growing your export business and developing loyalty among your clients.
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